This white paper examines how iPerceptions’ Intent Recognition Engine, a game changing technology, addresses the challenge of accurately recognizing visitor intent. It also discusses:

• The unique value provided by representative opt-in Voice of Customer (VoC) research and the benefit of leveraging stated visitor intent rather than simple proxies to personalize the online experience.
• How iPerceptions enriches unlabeled clickstream data with information rich VoC data and scales it to recognize anonymous visitor intent in real-time.
• The Intent Recognition Engine transforms VoC data into a real-time data set that integrates with existing systems to enhance the performance and return on investment of digital initiatives.

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