Data Driven Business

Strategy

9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns

Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. Let’s think about this for a minute. Brands today have more options for content marketing, such...

How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social...

10 Lessons from CMOs That Kick Ass [SLIDESHARE]

Being at the helm of a company’s marketing team is no easy job, but it’s especially challenging when your company is one of the biggest in the world. You need to be able to...