Social Media Marketing
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. Let’s think about this for a minute. Brands today have more options for content marketing, such...
This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social...
Conversion is the word. “Conversion rate optimization,” CRO, is the common 3-word version. Would you prefer one less word to abbreviate? Try “conversion optimization.” I ran that phrase in Google Trends to see if...
It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its...
Over the past week, the Digerati has been all up in arms about a recent article in which a Coca-Cola executive publicly announced that social media has very little direct impact on short-term sales....
