Data Driven Business

smartphones

5 Reasons You Absolutely Must Optimize Your Website for Mobile

The fact is if you aren’t optimized for mobile you’re ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. Considering how important...

The “Others” Are Coming

As an analyst at a marketing agency I get to monitor web analytics on over 200 websites. It’s great to query data across many sites to run comparative analysis. Recently I created a segment...