Data Driven Business

predictive models

The Definitive Guide to Predictive Analytics: 10 Real-World Use Cases [Infographic]

Predictive analytics can be a confusing topic for even the most experienced marketers. There are behavioral clusters, brand-based clusters, likelihood-to-buy algorithms, and many more predictive models. Luckily for us, our friends over BI Software Insight put together a helpful infographic that illustrates 10 real-world use cases of predictive analytics. Learn how real-time predictive marketing analytics...