Data Driven Business

Predictive Analytics

The Definitive Guide to Predictive Analytics: 10 Real-World Use Cases [Infographic]

Predictive analytics can be a confusing topic for even the most experienced marketers. There are behavioral clusters, brand-based clusters, likelihood-to-buy algorithms, and many more predictive models. Luckily for us, our friends over BI Software Insight put together a helpful infographic that illustrates 10 real-world use cases of predictive analytics. Learn how real-time predictive marketing analytics...

The Role of Simulation in Building Powerful Enterprise Dashboards and Reporting Tools

The vast majority of enterprise reporting and dashboarding is confined to “showing the current state”. We spend a huge amount of time showing people what happened – virtually none showing what’s likely to happen...