Data Driven Business

Personalization

7 Legitimate Ways That Social Media Impacts SEO

To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. If you ask 10 different people in the digital marketing industry whether social media impacts SEO, you’ll get 10 different answers. Some state a resounding "YES," and cite SearchMetric’s 2013 SEO Ranking Factors...

4 Ways to Fail at Conversion Rate Optimization Read

Up until a few years ago, conversion rate optimization (CRO) was a niche skill set. By and large, designers were worried about a website’s aesthetics; search experts were concerned about information architecture and keyword...