Data Driven Business

Metrics

When Data Drives the News: A Look at Analytics Beyond the Page View

Below is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part two, part three and part four. Who is your audience? Is your content actually reaching your audiences? How are they...

Three Lies and One Truth About Social Media ROI

Over the past week, the Digerati has been all up in arms about a recent article in which a Coca-Cola executive publicly announced that social media has very little direct impact on short-term sales....