Data Driven Business

Google Analytics

How to Use Google Analytics Audience Data to Improve Your Marketing

Do you need to learn more about the Audience reports in Google Analytics? Do you want to know more about your website visitors? Understanding the demographics, behaviors and interests of your website visitors improves your online marketing. In this article I’ll share what data is found in the Google Analytics’ Audience section and how...

5 Google Analytics Updates that You Should Know About

Last week at the 2013 Google Analytics summit there were 15 new features discussed. That’s a lot! Many people have asked me what I think are the most important announcements so I thought I...