eMetrics Summit
I admit to experimenting with a bit of code here and then. I started off with the light stuff; a little BASIC here (but only on an Apple IIe); a smattering of HTML there (but only in Notepad). I was a casual, social coder. Frankly, serious programming scared the heck out of me. Like...
It used to be a very standard question: What were you doing before the Internet? These days, the answer is most likely, “I was in school,” but ten and twenty years ago, people came...
Let’s say you’ve just stepped into an analytics role at a good-sized company and you want to prove to all and sundry that they made an excellent choice. We all know that after three...
Jim Sterne, founder of the eMetrics Summit and the Digital Analytics Association explains how digital analytics has evolved, why Big Data has damaged the analytics industry, and what you can do to ensure your...
DAA Interview with Jim Sterne: Allaedin Ezzedin Jim Sterne, Co-Founder & Current Chairman of the Digital Analytics Association, recently asked Allaedin Ezzedin, Web Analytics Manager at E-Nor, a few questions about his work in...
eMetrics Summit Interview Series: Alexandra Soubrier In anticipation of her upcoming keynote presentation at the eMetrics Summit Boston, “The Avinash Program & Owned Media KPIs at Unilever,” we asked Alexandra Soubrier, Senior Manager Marketing...
eMetrics Summit Interview Series: Brian Melinat In anticipation of his upcoming conference presentation at the eMetrics Summit Boston, “Analytics of the Future,” we asked Brian Melinat, Social Media Listening Consultant at Dell, a few...
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing,...
