Digital Analytics
It used to be a very standard question: What were you doing before the Internet? These days, the answer is most likely, “I was in school,” but ten and twenty years ago, people came to online marketing and then digital analytics from a wide variety of careers and it was helpful to know your...
It’s hard to overestimate the importance of getting away. No matter how much you love your work, perspective comes from outside looking in, not inside looking out. Taking a week or two off to...
Let’s say you’ve just stepped into an analytics role at a good-sized company and you want to prove to all and sundry that they made an excellent choice. We all know that after three...
Jim Sterne, founder of the eMetrics Summit and the Digital Analytics Association explains how digital analytics has evolved, why Big Data has damaged the analytics industry, and what you can do to ensure your...
Back in 2008 I was happily doing what analysts do: tagging sites, analyzing data and spending a whole lot of time complaining about the lack of buy-in, recommendations going nowhere and how miserable and...
DAA Interview with Jim Sterne: Allaedin Ezzedin Jim Sterne, Co-Founder & Current Chairman of the Digital Analytics Association, recently asked Allaedin Ezzedin, Web Analytics Manager at E-Nor, a few questions about his work in...
eMetrics Summit Interview Series: Alexandra Soubrier In anticipation of her upcoming keynote presentation at the eMetrics Summit Boston, “The Avinash Program & Owned Media KPIs at Unilever,” we asked Alexandra Soubrier, Senior Manager Marketing...
The vast majority of enterprise reporting and dashboarding is confined to “showing the current state”. We spend a huge amount of time showing people what happened – virtually none showing what’s likely to happen...
