data-driven marketing « Data Driven Business

data-driven marketing

Big Data vs. Better Data: Marketing Beyond Hunting & Gathering

Dana Hayes Jr., GVP, Global Partner Development, Acxiom
Originally published at clickz

Thanks to data, marketing is changing for the better. Data driven marketing has expanded the opportunity for all marketers (especially cross-channel marketers) to improve results by leveraging “people data.” While it’s true that marketers can know, learn and do more with data, just possessing it is not enough. Not all data is good. Not...

Data-driven marketing versus Big Data marketing…Huh?

Glenn Pingul, VP of Products & Mobile Strategies, Globys
Originally published at blogs.imediaconnection

If you’ve asked yourself ‘Aren’t we already doing that?’ when it comes to Big Data marketing, you’re not alone. Although marketers are feeling the pressure – both externally and internally – to evaluate and...