Content Marketing « Data Driven Business

Content Marketing

The Current State of Content Marketing 2014

By Beth Hartman, LinkSmart
Originally published at www.linksmart.com

We live in an age where Content Marketing is perhaps the most interesting and complex it has ever been. With new media for publishing and new ways to reach readers developing every day, we as publishers need to stay on top of Content Marketing trends to drive more readers to our valuable content. With...

20 Captivating Marketing Statistics That Will Drive 2014

Veronica Maria Jarski, senior writer at MarketingProfs and the editor of the MarketingProfs Daily Fix blog.
Originally published at www.marketingprofs.com

What can marketers expect in the new year? Here’s a look at some predictions of what to expect and what to consider, based on an infographic from WebDAM: —Marketing teams will spend $135 billion...

Big Data Fuels Spying and Context Marketing

By: Chad Pollitt, Fmr. US Army Commander; Director of Marketing, DigitalRelevance
Originally published at huffingtonpost

With the dust still stirring from the exposure of the NSA’s data collection program, privacy advocates are starting to turn their attention to the businesses that collect consumer data. Pundits are starting to ask,...