Big Data
It’s hard to overestimate the importance of getting away. No matter how much you love your work, perspective comes from outside looking in, not inside looking out. Taking a week or two off to worry about cooking risotto, finding an open restaurant on New Year’s Day, watching Duke flame out gloriously in football, or...
With business publication headlines proclaiming “Big Data’s Promise to Business: Three Steps to Success” and “Big Data for Dummies — or at Least Product Managers,” it’s no surprise that Big Data is such a...
“Selfie” recently beat out “twerk” and “bitcoin” to be named The Oxford Dictionaries‘ word of the year. If a similar list were to exist for the most annoying and overused corporate buzzwords of 2013,...
By: Barry Levine
Originally published at
newsfactorBehavioral marketing that captures what the user is doing without the user’s conscious consent mirrors the cookie-based tracking of users across Web sites for the delivery of online ads that relate to a user’s...
Dana Hayes Jr.,
GVP, Global Partner Development,
AcxiomOriginally published at
clickzThanks to data, marketing is changing for the better. Data driven marketing has expanded the opportunity for all marketers (especially cross-channel marketers) to improve results by leveraging “people data.” While it’s true that marketers...
By: Chad Pollitt, Fmr. US Army Commander; Director of Marketing, DigitalRelevance
Originally published at
huffingtonpostWith the dust still stirring from the exposure of the NSA’s data collection program, privacy advocates are starting to turn their attention to the businesses that collect consumer data. Pundits are starting to ask,...
By: Sri Sridharan, Senior Analyst, Forrester Research. Follow her on Twitter @Srividya.
Originally published at
cmswire.
I pity the marketing organization. It has to deal with a lot of change. First it was the pesky empowered consumer. Then it was understanding device proliferation and cross-media consumption. As if that wasn’t...
Daniel Kehrer, Contributing Author, Cmswire
Originally published at
cmswireSure, we’re all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the...
As I sit down and reflect on 2012, there are so many things to be excited about in our industry heading into 2013. The industry continues to rapidly evolve, and 2012 proved to be...
