This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectively about social.
Being at the helm of a company’s marketing team is no easy job, but it’s especially challenging when your company is one of the biggest in the world. You need to be able to...
