Analytics
By: Federica Cherubini, journalist and program manager, World Association of Newspapers and News Publishers (WAN-IFRA)
Originally published at
www.pbs.orgBelow is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part two, part three and part four. Who is your audience? Is your content actually reaching your audiences? How are they...
It’s hard to overestimate the importance of getting away. No matter how much you love your work, perspective comes from outside looking in, not inside looking out. Taking a week or two off to...
I had the opportunity a couple of weeks ago to attend a conference on the Art of Marketing, hosted in my home city by the San Diego AMA. Surely, it’s a sign of the...
Let’s say you’ve just stepped into an analytics role at a good-sized company and you want to prove to all and sundry that they made an excellent choice. We all know that after three...
Over the past week, the Digerati has been all up in arms about a recent article in which a Coca-Cola executive publicly announced that social media has very little direct impact on short-term sales....
By: Michal Parizek, Conversion optimization enthusiast,
AvastOriginally published at
online-behavior.
I’d like to continue with the the topic I started to write a few months ago – a CRO Maturity Model. I’ve promised to write a separate blog post about every pillar. Due to...
Up until a few years ago, conversion rate optimization (CRO) was a niche skill set. By and large, designers were worried about a website’s aesthetics; search experts were concerned about information architecture and keyword...
By: Sri Sridharan, Senior Analyst, Forrester Research. Follow her on Twitter @Srividya.
Originally published at
cmswire.
I pity the marketing organization. It has to deal with a lot of change. First it was the pesky empowered consumer. Then it was understanding device proliferation and cross-media consumption. As if that wasn’t...
Daniel Kehrer, Contributing Author, Cmswire
Originally published at
cmswireSure, we’re all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the...
