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A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? In an earlier era, say, the post-dotcom years, it was common for business consultants to talk about the changing role of the chief information officer (CIO): He (always a...
Are you struggling with Google Analytics segments every now and then? Would you like to learn how to use and build them instead of just being overwhelmed with a "best segments" posts? If your answer to...
The fact is if you aren’t optimized for mobile you’re ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load...
Getting the work done well requires a roadmap. Whether you are trying to improve your hiring practices, your testing methods, your analytics maturity or getting your entire organization to embrace digital analytics for brand...
The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for...
By: Stephane Hamel, Director of Strategic Services,
Cardinal PathMethodology: The systematic analysis of the methods, concepts, paradigms, models, phases and quantitative or qualitative techniques used in a field of study. In short – a frameset for repeating success. Did I get your...
