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The fact is if you aren’t optimized for mobile you’re ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. Considering how important...
This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social...
Facebook advertising is more important than ever in 2014. If you want your business to succeed on Facebook this year, you’re going to have to start taking advertising seriously. However, there are still some...
With business publication headlines proclaiming “Big Data’s Promise to Business: Three Steps to Success” and “Big Data for Dummies — or at Least Product Managers,” it’s no surprise that Big Data is such a...
By: Jodi McDermott, a vice president at
comScore
Originally published at
forbes.
You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – in...
Daniel Kehrer, Contributing Author, Cmswire
Originally published at
cmswireSure, we’re all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the...
By: Adam Greco, Senior Partner, Web Analytics Demystified
Over the past decade, I have had the opportunity to see the swift evolution of B2B sales at both a large company and a small company. As a part of the online marketing team...
The world’s largest coffeehouse chain regularly launches products before they’re perfect. Why does such a risky approach to innovation work so well? In late March, as Starbucks was preparing to introduce its first offer...
By Zak Stambor , Managing Editor, internetretailer
Originally published at
internetretailer.
Early results show a 10% to 15% jump in shoppers completing purchases , the retailer says. Wal-Mart Stores Inc. today announced it has launched a new site search tool on Walmart.com that displays higher...
