Left-hand
A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? In an earlier era, say, the post-dotcom years, it was common for business consultants to talk about the changing role of the chief information officer (CIO): He (always a...
We admit it, we love Twitter. And we’re suckers for infographics that give us tips and tricks that will help us love Twitter even more. This one, from Passion Digital includes a few must-know best practices...
We live in an age where Content Marketing is perhaps the most interesting and complex it has ever been. With new media for publishing and new ways to reach readers developing every day, we...
Part 1: The Importance of Google Plus Introduction Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to...
Marketing automation is all the rage among marketing types like me. There are good reasons for this. When I led the marketing function in the 90s for a technology consulting firm, I tried to...
Why is visual content so important? Visual content is one of the most powerful communication mediums available to brands today. It’s simple: human brains process visuals more efficiently than text alone, which makes visual content...
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways...
According to research by Gigya, Facebook is the most popular network for people using their social media profiles to log-in to websites, accounting for around 53% of social log-ins globally in the first quarter of 2014....
To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. If you ask 10 different people in the digital marketing industry whether social...
It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that there’s some way...
