Original Content
By: Jeff Ferguson, CEO and Lead Consultant, Fang Digital Marketing
My Calculus II teacher in college was probably the first math teacher I had who actually bothered to make mathematics interesting to me. Unlike every teacher and professor before him, he had a way of presenting formulas and methods in such a way that you instantly understood how they could be used in everyday...
In many ways, the challenges around attribution have grown more complex as customer habits change, new marketing channels such as social media emerge, and even more data is added to the mix. The traditional...
By: Dana Todd, Senior Vice President of Marketing and Business Development,
PerformicsMany advertisers – and search marketing agencies – struggle to integrate their paid and organic search programs, thus leaving sales, leads, and money on the table. By understanding the relationship between paid and organic...
By Thomas Bosilevac
Growing up, I learned early on the power of distributed intelligence when my parents decided to take the hard road and have our new house custom built. Naive to the world at the time...
By: Chris Johannessen, Director of Digital Analytics, TPG Direct Omnicom DAS
One of the hurdles that practitioners of digital analytics (#Measure) and optimization (#LPO) face in their organizations is acceptance – having the tools they utilize accepted as being understandable, useful, repeatable, and reliable. Comments...
