Original Content
By: Steve Jackson, CEO,
QuruIf Abe was a Search engine optimization specialist (or SEO) I bet he’d do it differently than most companies do today. It’s not about gaming the system, it’s about adding value and helping people make a decision. I first wrote about this around 2004, but it’s still relevant today. The data tells us it’s...
The European Parliament today cemented the strong support previously given at committee level to the European Commission’s data protection reform (MEMO/13/923 and MEMO/14/60) … The data protection reform will ensure more effective control of...
Online marketing and digital analytics may not be brain surgery, but Justin Cutroni did, in fact, start out as a rocket scientist. That’s a good start for somebody who would end up bearing the...
It happened again, and it happens on a daily basis. Someone posts a desperate plea for help in the 30,000-member strong Google Analytics G+ Community I’m co-managing with other industry experts: "Help, the data...
I admit to experimenting with a bit of code here and then. I started off with the light stuff; a little BASIC here (but only on an Apple IIe); a smattering of HTML there...
By: Steve Jackson, CEO,
QuruAt the end of this post I have a challenge or a free offer for you. If you don’t agree with the next statement I’d love to hear from you either directly or in...
It used to be a very standard question: What were you doing before the Internet? These days, the answer is most likely, “I was in school,” but ten and twenty years ago, people came...
By: Steve Jackson, CEO,
QuruAccording to TNS Gallup over €1bn in sales from Finns went abroad in 2012, somewhere around 15% of the entire 9.65bn euros Finnish people spent online. I don’t think this is a Finnish problem...
Let’s say you’ve just stepped into an analytics role at a good-sized company and you want to prove to all and sundry that they made an excellent choice. We all know that after three...
Back in 2008 I was happily doing what analysts do: tagging sites, analyzing data and spending a whole lot of time complaining about the lack of buy-in, recommendations going nowhere and how miserable and...
