eMetrics Conference Videos
Being an Analyst offers new insight into business and an opportunity to shape the future of a company – but often the workday isn’t all that was promised in the job description. Krista reviews frustrations found in a day-in-the-life of an analyst and discusses ways to improve the work that you do. Steen then...
Last year, members of the Digital Analytics Association spent an evening at Fenway Park with Tim. This year, Tim comes to us and shares his analysis of America’s favorite pastime. Fan surveys, ticket pricing,...
Back by popular demand, Stéphane steps back from traditional web analytics tactics and looks at the key drivers of successful analytics practices. From the essence of analytics (driving business success) to the most optimal...
Getting an organization to adopt a data-driven strategy is the first step. Getting them to change their ways is another matter. Most people are unwilling to take a first step without a clear destination,...
Dispersed data silos, recalcitrant technology, proliferating touchpoints, restrictive budgets, nay-sayers, old-schoolers and progressively demanding customers make managing cross-functional teams a worthy challenge. Stephanie delves into the B2B side of marketing, merchandising and brand management...
Getting the work done well requires a roadmap. Whether you are trying to improve your hiring practices, your testing methods, your analytics maturity or getting your entire organization to embrace digital analytics for brand...
When Avinash Kaushik tells your senior management they have a huge opportunity, his advice comes from extensive research into your industry, your company and your competition. Unilever took him at his word and set...
Hotels are primarily a service business where success and profitability are determined by the perceived quality of that service. Increasingly, hotel success is influenced by review sites such as Hotels.com, Expedia and Trip Adviser....
The value in Digital Intelligence is in the delivery of actionable, data driven recommendations for optimizing revenue and improving consumer experiences. But without sufficient confidence in the data, an organization is apt to discount...
