Industry News
By: Judi Samuels, Content Strategist, Our Kids Media, Inc.
What gets measured gets managed (Peter Drucker) We’ve often heard this famous quote by Peter Drucker. And it’s true…If we don’t set goals and objectives, and then frequently measure against them, we may be moving fast, but we’ll never be sure we’re moving in the right direction. One of today’s challenges – in this...
By Anthony Myers
Originally published at
cmswireJust ask a statistician. Big data is simply anything that won’t fit in Excel. This was the conclusion of a panel of experts at the eMetrics Summit this week, and what they meant was,...
By: Tia Fisher
On March 12, 2013, the Federal Trade Commission issued new guidance which explains how to make clear and conspicuous online disclosures in digital advertising to avoid deception. What has changed? The general requirements for disclosures...
The world’s largest coffeehouse chain regularly launches products before they’re perfect. Why does such a risky approach to innovation work so well? In late March, as Starbucks was preparing to introduce its first offer...
2013 is on track to post one of the biggest growth spurts in digital marketing that we’ve ever seen. There are now more than one billion smartphone users around the world and social, mobile...
The vast majority of enterprise reporting and dashboarding is confined to “showing the current state”. We spend a huge amount of time showing people what happened – virtually none showing what’s likely to happen...
Back in September, I spoke on a panel at Dreamforce in which I used my Nike FuelBand to illustrate the difference between data and metrics, arguing that the difference is meaning: data is the...
By Zak Stambor , Managing Editor, internetretailer
Originally published at
internetretailer.
Early results show a 10% to 15% jump in shoppers completing purchases , the retailer says. Wal-Mart Stores Inc. today announced it has launched a new site search tool on Walmart.com that displays higher...
If you are serious about measuring social media, here are seven pitfalls that can lead you down the dark path to frustration and failure (and perhaps to the unemployment line): Low Hanging Fruit Basic...
