Industry News
Dana Hayes Jr.,
GVP, Global Partner Development,
AcxiomOriginally published at
clickzThanks to data, marketing is changing for the better. Data driven marketing has expanded the opportunity for all marketers (especially cross-channel marketers) to improve results by leveraging “people data.” While it’s true that marketers can know, learn and do more with data, just possessing it is not enough. Not all data is good. Not...
By: Bill Siwicki, Managing Editor, Mobile Commerce
Originally published at
internetretailer.
Tablet shoppers account for a slight majority of mobile sales and consistently spend more money and convert much more often compared with shoppers on smartphones, the Internet Retailer Mobile 500 finds. On average, 55%...
By: Chad Pollitt, Fmr. US Army Commander; Director of Marketing, DigitalRelevance
Originally published at
huffingtonpostWith the dust still stirring from the exposure of the NSA’s data collection program, privacy advocates are starting to turn their attention to the businesses that collect consumer data. Pundits are starting to ask,...
The best predictor of the future is the past—that’s been a mantra in business for decades. But how is your company figuring out what its past actually is, and how are you implementing that...
Up until a few years ago, conversion rate optimization (CRO) was a niche skill set. By and large, designers were worried about a website’s aesthetics; search experts were concerned about information architecture and keyword...
If you’ve asked yourself ‘Aren’t we already doing that?’ when it comes to Big Data marketing, you’re not alone. Although marketers are feeling the pressure – both externally and internally – to evaluate and...
By: Sri Sridharan, Senior Analyst, Forrester Research. Follow her on Twitter @Srividya.
Originally published at
cmswire.
I pity the marketing organization. It has to deal with a lot of change. First it was the pesky empowered consumer. Then it was understanding device proliferation and cross-media consumption. As if that wasn’t...
Daniel Kehrer, Contributing Author, Cmswire
Originally published at
cmswireSure, we’re all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the...
1. Mistake: Optimizing for Conversion at the Expense of Your Must-Have Experience Too often testing is done to optimize conversion of a particular page or marketing element without consideration for the overall goal of...
By: Adam Greco, Senior Partner, Web Analytics Demystified
Over the past decade, I have had the opportunity to see the swift evolution of B2B sales at both a large company and a small company. As a part of the online marketing team...
