Industry News
With business publication headlines proclaiming “Big Data’s Promise to Business: Three Steps to Success” and “Big Data for Dummies — or at Least Product Managers,” it’s no surprise that Big Data is such a hot topic. Given its popularity, one could assume that marketers share a common understanding of Big Data, and that it...
“Selfie” recently beat out “twerk” and “bitcoin” to be named The Oxford Dictionaries‘ word of the year. If a similar list were to exist for the most annoying and overused corporate buzzwords of 2013,...
By: Barry Levine
Originally published at
newsfactorBehavioral marketing that captures what the user is doing without the user’s conscious consent mirrors the cookie-based tracking of users across Web sites for the delivery of online ads that relate to a user’s...
I had the opportunity a couple of weeks ago to attend a conference on the Art of Marketing, hosted in my home city by the San Diego AMA. Surely, it’s a sign of the...
If anyone comes to you with a pre-packaged program for implementing a suite of existing mobile apps to revolutionize your business, put a lock on your wallet and show them the door. While offering...
What good are likes and retweets over social media if they don’t add to your company’s bottom line? If you think tracking your company’s social media return on investment (ROI) is a waste of...
Over the past week, the Digerati has been all up in arms about a recent article in which a Coca-Cola executive publicly announced that social media has very little direct impact on short-term sales....
By: Michal Parizek, Conversion optimization enthusiast,
AvastOriginally published at
online-behavior.
I’d like to continue with the the topic I started to write a few months ago – a CRO Maturity Model. I’ve promised to write a separate blog post about every pillar. Due to...
By: Jodi McDermott, a vice president at
comScore
Originally published at
forbes.
You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – in...
Last week at the 2013 Google Analytics summit there were 15 new features discussed. That’s a lot! Many people have asked me what I think are the most important announcements so I thought I...
