Industry News
By: Federica Cherubini, journalist and program manager, World Association of Newspapers and News Publishers (WAN-IFRA)
Originally published at
www.pbs.orgBelow is a report on analytics and their role in the newsroom, one part of a continuing World Editors Forum blog series on the Trends in Newsrooms 2014 report. Read the other installments here: Part one, part two, part three and part four. Who is your audience? Is your content actually reaching your audiences? How are they...
If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Perhaps no other business function has changed as dramatically over the past decade....
By: Desmond Wong Desmond, Head of Content, Community, and Creative teams,
AgilOneOriginally published at
www.agilone.comPredictive analytics can be a confusing topic for even the most experienced marketers. There are behavioral clusters, brand-based clusters, likelihood-to-buy algorithms, and many more predictive models. Luckily for us, our friends over BI Software...
By: Jennifer Rooney, CMO Network editor, Forbes
Originally published at
www.forbes.comThis article is by David Rogers, a speaker, author and globally recognized leader on brands and digital strategy. At Columbia Business School, he is faculty director of Digital Marketing Strategy programs for executives, and...
Do you need to learn more about the Audience reports in Google Analytics? Do you want to know more about your website visitors? Understanding the demographics, behaviors and interests of your website visitors improves...
If you are not taking advantage of data-driven digital marketing, you are likely falling behind your competition. According to a report published by Search Marketing Standard, more than 75 percent of survey respondents believe...
One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details...
A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? In an earlier era, say, the post-dotcom years, it...
Do you ever wonder which social network is best for B2B marketing? Me too, so I did some audience research and found some surprising results. Here’s how you can do it too. Even...
We admit it, we love Twitter. And we’re suckers for infographics that give us tips and tricks that will help us love Twitter even more. This one, from Passion Digital includes a few must-know best practices...
