Author Bio
By: Barry Levine
Originally published at
newsfactorBehavioral marketing that captures what the user is doing without the user’s conscious consent mirrors the cookie-based tracking of users across Web sites for the delivery of online ads that relate to a user’s...
I had the opportunity a couple of weeks ago to attend a conference on the Art of Marketing, hosted in my home city by the San Diego AMA. Surely, it’s a sign of the...
Let’s say you’ve just stepped into an analytics role at a good-sized company and you want to prove to all and sundry that they made an excellent choice. We all know that after three...
Jim Sterne, founder of the eMetrics Summit and the Digital Analytics Association explains how digital analytics has evolved, why Big Data has damaged the analytics industry, and what you can do to ensure your...
The Data Driven Business conferences are designed to empower your business to strategise and optimise with data analytics. Whether you are interested in Marketing Optimization, Predictive Analytics, Conversion or Google Analytics, Role of affiliate...
If anyone comes to you with a pre-packaged program for implementing a suite of existing mobile apps to revolutionize your business, put a lock on your wallet and show them the door. While offering...
Back in 2008 I was happily doing what analysts do: tagging sites, analyzing data and spending a whole lot of time complaining about the lack of buy-in, recommendations going nowhere and how miserable and...
What good are likes and retweets over social media if they don’t add to your company’s bottom line? If you think tracking your company’s social media return on investment (ROI) is a waste of...
By: Steve Jackson, CEO,
QuruAs the CEO of a strategic digital marketing agency I am very lucky. I get to see what makes a business work. I get to see strategy, how companies allocate marketing spend, do lead...
The Data Driven Business conferences are designed to empower your business to strategise and optimise with data analytics. Whether you are interested in Marketing Optimization, Big Data, or Predictive Analytics, Data Driven Business will...
