Author Bio
Dispersed data silos, recalcitrant technology, proliferating touchpoints, restrictive budgets, nay-sayers, old-schoolers and progressively demanding customers make managing cross-functional teams a worthy challenge. Stephanie delves into the B2B side of marketing, merchandising and brand management...
It happened again, and it happens on a daily basis. Someone posts a desperate plea for help in the 30,000-member strong Google Analytics G+ Community I’m co-managing with other industry experts: "Help, the data...
Getting the work done well requires a roadmap. Whether you are trying to improve your hiring practices, your testing methods, your analytics maturity or getting your entire organization to embrace digital analytics for brand...
When Avinash Kaushik tells your senior management they have a huge opportunity, his advice comes from extensive research into your industry, your company and your competition. Unilever took him at his word and set...
Hotels are primarily a service business where success and profitability are determined by the perceived quality of that service. Increasingly, hotel success is influenced by review sites such as Hotels.com, Expedia and Trip Adviser....
The value in Digital Intelligence is in the delivery of actionable, data driven recommendations for optimizing revenue and improving consumer experiences. But without sufficient confidence in the data, an organization is apt to discount...
By: Belle Beth Cooper, first Content Crafter, Buffer & co-founder of Exist.
This post originally appeared on the Buffer blog.
When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines,...
I admit to experimenting with a bit of code here and then. I started off with the light stuff; a little BASIC here (but only on an Apple IIe); a smattering of HTML there...
With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well,...
It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its...
