Author Bio
If you are not taking advantage of data-driven digital marketing, you are likely falling behind your competition. According to a report published by Search Marketing Standard, more than 75 percent of survey respondents believe...
One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details...
A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? In an earlier era, say, the post-dotcom years, it...
Do you ever wonder which social network is best for B2B marketing? Me too, so I did some audience research and found some surprising results. Here’s how you can do it too. Even...
We admit it, we love Twitter. And we’re suckers for infographics that give us tips and tricks that will help us love Twitter even more. This one, from Passion Digital includes a few must-know best practices...
We live in an age where Content Marketing is perhaps the most interesting and complex it has ever been. With new media for publishing and new ways to reach readers developing every day, we...
Part 1: The Importance of Google Plus Introduction Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to...
By: Mark Kersteen, Editor and Content Director,
InciteData is just the start — In the second part of our series on the State of Data, we give you some practical tips on how to go from data-mongering to becoming useful to your...
Marketing automation is all the rage among marketing types like me. There are good reasons for this. When I led the marketing function in the 90s for a technology consulting firm, I tried to...
Howard Greenstein is COO of DomainSkate, which helps SMBs and Law Firms protect their brands online with a patent-pending alert system. He’s also a marketing technology strategist and President of the Harbrooke Group, which...
