Author Bio
By: Chad Pollitt, Fmr. US Army Commander; Director of Marketing, DigitalRelevance
Originally published at
huffingtonpostWith the dust still stirring from the exposure of the NSA’s data collection program, privacy advocates are starting to turn their attention to the businesses that collect consumer data. Pundits are starting to ask,...
The best predictor of the future is the past—that’s been a mantra in business for decades. But how is your company figuring out what its past actually is, and how are you implementing that...
By: Kevin Hillstrom, President, MineThatData
Executives. Sometimes, we think Executives are brilliant (Steve Jobs). Sometimes, we call them “HiPPOs”. The term represents “Highest Paid Person’s Opinion”. I detest this label, and for good reason. I was an analyst. I...
Up until a few years ago, conversion rate optimization (CRO) was a niche skill set. By and large, designers were worried about a website’s aesthetics; search experts were concerned about information architecture and keyword...
If you’ve asked yourself ‘Aren’t we already doing that?’ when it comes to Big Data marketing, you’re not alone. Although marketers are feeling the pressure – both externally and internally – to evaluate and...
By: Sri Sridharan, Senior Analyst, Forrester Research. Follow her on Twitter @Srividya.
Originally published at
cmswire.
I pity the marketing organization. It has to deal with a lot of change. First it was the pesky empowered consumer. Then it was understanding device proliferation and cross-media consumption. As if that wasn’t...
Daniel Kehrer, Contributing Author, Cmswire
Originally published at
cmswireSure, we’re all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the...
1. Mistake: Optimizing for Conversion at the Expense of Your Must-Have Experience Too often testing is done to optimize conversion of a particular page or marketing element without consideration for the overall goal of...
By: Steve Jackson, CEO,
Quru At our company, we have a lofty ambition. Actually it’s what I call our BHAG our Big Hairy Audacious Goal coined by Jim Collins in his excellent books Good to great and Built...
Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet...
