Author Bio
Over the past week, the Digerati has been all up in arms about a recent article in which a Coca-Cola executive publicly announced that social media has very little direct impact on short-term sales....
By: Kevin Hillstrom, President, MineThatData
I’m guessing this has happened to you. When I was Vice President of Database Marketing at Nordstrom, I reported to the Chief Marketing Officer. The CMO at a ten billion dollar a year business...
By: Michal Parizek, Conversion optimization enthusiast,
AvastOriginally published at
online-behavior.
I’d like to continue with the the topic I started to write a few months ago – a CRO Maturity Model. I’ve promised to write a separate blog post about every pillar. Due to...
By: Jodi McDermott, a vice president at
comScore
Originally published at
forbes.
You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – in...
Last week at the 2013 Google Analytics summit there were 15 new features discussed. That’s a lot! Many people have asked me what I think are the most important announcements so I thought I...
THE Q & A Continued……….. Peter O’Neill, eMetrics Summit Confernce Chair How much impact do you see privacy laws having on your day to day work, now and in the next year? Doug Hall,...
I’m often asked where do you start with Analytics? How do you go about doing it? The simplest answer to that question is start with your customers needs and work back from there. To...
Dana Hayes Jr.,
GVP, Global Partner Development,
AcxiomOriginally published at
clickzThanks to data, marketing is changing for the better. Data driven marketing has expanded the opportunity for all marketers (especially cross-channel marketers) to improve results by leveraging “people data.” While it’s true that marketers...
By: Avinash Kaushik, Author, Digital Marketing Evangelist - Google, Co-founder -
Market MotiveGoogle+ and Facebook and every other social network suffers from spam. I just bumped into an example that shows how clever these fine folks are becoming. Someone tweets. Spammer favourites. You look to see...
By: Bill Siwicki, Managing Editor, Mobile Commerce
Originally published at
internetretailer.
Tablet shoppers account for a slight majority of mobile sales and consistently spend more money and convert much more often compared with shoppers on smartphones, the Internet Retailer Mobile 500 finds. On average, 55%...
