Data Driven Business

Author Bio

What it takes to be data driven

Andreas and Peter went to Boston eMetrics 2014 to catch up with the newest Web Analytics trends and to meet and hear from some of the leading industry masterminds.   Read about what it...

The Best Response to ‘What’s Our Social Media ROI?’ #eMetrics

Ever get the question? "What’s our ROI on social media?" Now the forehead sweats come. You don’t have any dollar sign attached to an answer, so you’re screwed. Maybe not, according to Jeffrey Doak, vice...

12 Free Social Media Tools

If you have multiple social media accounts, then you already know you can’t be on there 24/7. Which is why some very intelligent developers came along and built social media management tools. These tools...

Rudi Shumpert – Talking Shop with Corry Prohens

I have known Corry Prohens since 2009 and have been lucky enough to call him a friend for most of that time. I have worked with many different recruiters over my career and none...

The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn And More

Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs,...

Email Marketing Vs Social Media

Email Marketing and Social Media seem to always be going head to head these days.  I am here to argue that you shouldn’t look at the two as competing forces, but as partners for...

Top 5 TED Talks for Marketers

TED, otherwise known as Technology, Education and Design, is an organization that seeks to unite people who have a shared interest in gaining a deeper understanding of our world. A number of influential business...

Talking Shop with Matthias Bettag

I first met Matthias at an eMetrics conference a few years back. Since that time I have enjoyed catching up at various industry events in the States and it was a real pleasure to...

Infographic: How To Optimize Promoted Tweets for Best Engagement Rates!

Promoted Tweets are one of Twitter”s Advertising options to target to your audience, wherever they are on Twitter by paying for it. One of the biggest challenges that marketers & advertisers on Twitter face,...

TechnologyAdvice Interviews Jim Sterne about the eMetrics Summit

Jim Sterne, founder of the eMetrics Summit and current Board Chair of the Digital Analytics Association, spoke with TechnologyAdvice host Clark Buckner about the beginnings of the conference brand, how it evolved and established...

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