Author Bio
We have an over-abundance of data and a myriad of tools. We have plenty of process and technology to help our people sift, sort, slice and dice… but to what end? This panel of...
By: Nasser Sahlool, Director of Client Strategy,
DAC Group Digital marketers have to change the way they look at SEO – that is the loud, clear and consistent message that has been coming out of Google for months. The primary indicators are: The...
In a brilliantly tongue-in-cheek analysis, Sebastian Wernicke turns the tools of statistical analysis on TEDTalks, to come up with a metric for creating “the optimum TEDTalk” based on user ratings. How do you rate...
Smarter Commerce Conversations with John Lovett & Bryan Eisenberg
Bryan Kramer, CEO and President of Purematter talks with John Lovett, Senior Partner at Web Analytics Demystified and Bryan Eisenberg, Keynote Speaker, Eisenberg Holdings, LLC at Smarter Commerce Global Summit 2013 in Nashville. Bryan,...
By Anthony Myers
Originally published at
cmswireJust ask a statistician. Big data is simply anything that won’t fit in Excel. This was the conclusion of a panel of experts at the eMetrics Summit this week, and what they meant was,...
By: Tia Fisher
On March 12, 2013, the Federal Trade Commission issued new guidance which explains how to make clear and conspicuous online disclosures in digital advertising to avoid deception. What has changed? The general requirements for disclosures...
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing,...
The world’s largest coffeehouse chain regularly launches products before they’re perfect. Why does such a risky approach to innovation work so well? In late March, as Starbucks was preparing to introduce its first offer...
2013 is on track to post one of the biggest growth spurts in digital marketing that we’ve ever seen. There are now more than one billion smartphone users around the world and social, mobile...
The vast majority of enterprise reporting and dashboarding is confined to “showing the current state”. We spend a huge amount of time showing people what happened – virtually none showing what’s likely to happen...
