11 years ago
Data Credibility – Or Don’t Bother with Insights

The value in Digital Intelligence is in the delivery of actionable, data driven recommendations for optimizing revenue and improving consumer experiences. But without sufficient confidence in the data, an organization is apt to discount the potential impact of those recommendations. Kevin shares data definition and management processes that can:

• Ensure consistent, reliable and repeatable data
• Increase the understanding of Web analytics data and reports
• Fortify alignment between Web analytics tactics and big-picture goals
• Augment the analysts’ integrity in the eyes of the organization

Speaker: Kevin Jemison, Digital Analytics Architect, Hilton Worldwide