Archive for February, 2013
As an analyst at a marketing agency I get to monitor web analytics on over 200 websites. It’s great to query data across many sites to run comparative analysis. Recently I created a segment to track visitors from gaming systems such as Playstation, Nintendo, and Xbox/MCSE. I was very surprised to see that, while...
The internet has reshaped the consumer’s path-to-purchase more than anything since Bulova aired the first television advertisement in 1941. Although online advertising has been around since Prodigy was promoting Sears’ products in the 1980s,...
As I sit down and reflect on 2012, there are so many things to be excited about in our industry heading into 2013. The industry continues to rapidly evolve, and 2012 proved to be...
