Archive for 2012
By: Blandon Casenave, Vice President of Digital Media Research, NBC Universal
How much implementation? How much reporting? How many man hours? Although it’s hard to come up with a number for each of these dimensions as it relates to getting measurement strategy off the ground, these are the essentials whether one realizes it or not. Too little implementation and you’ll be spinning pivots in everything...
By: Wendy Greco, Web Analytics Demystified
The use of web analytics technology has the potential to drive amazing transformations in the digital world. By leveraging great measurement technology, smart analysts across the globe have been able to recommend improvements that...
By: Jeff Ferguson, CEO and Lead Consultant, Fang Digital Marketing
My Calculus II teacher in college was probably the first math teacher I had who actually bothered to make mathematics interesting to me. Unlike every teacher and professor before him, he had a way...
In many ways, the challenges around attribution have grown more complex as customer habits change, new marketing channels such as social media emerge, and even more data is added to the mix. The traditional...
By: Dana Todd, Senior Vice President of Marketing and Business Development,
PerformicsMany advertisers – and search marketing agencies – struggle to integrate their paid and organic search programs, thus leaving sales, leads, and money on the table. By understanding the relationship between paid and organic...
By Zak Stambor , Managing Editor, internetretailer
Originally published at
internetretailer.
Early results show a 10% to 15% jump in shoppers completing purchases , the retailer says. Wal-Mart Stores Inc. today announced it has launched a new site search tool on Walmart.com that displays higher...
By Thomas Bosilevac
Growing up, I learned early on the power of distributed intelligence when my parents decided to take the hard road and have our new house custom built. Naive to the world at the time...
By: Chris Johannessen, Director of Digital Analytics, TPG Direct Omnicom DAS
One of the hurdles that practitioners of digital analytics (#Measure) and optimization (#LPO) face in their organizations is acceptance – having the tools they utilize accepted as being understandable, useful, repeatable, and reliable. Comments...
If you are serious about measuring social media, here are seven pitfalls that can lead you down the dark path to frustration and failure (and perhaps to the unemployment line): Low Hanging Fruit Basic...
